运营一家像PartyLite一样的蜡烛公司是轻而易举的，只要你知道正确的方法。蜡烛是深受大众欢迎的熏香产品，因为它能让房间充满芳香的气息，没有奇怪的气味和臭味，能让人紧张的神经得到松弛。
然而，推广自己的PartyLite生意有可能是一个挑战。面对市场上花朵眼乱的各类蜡烛公司及产品，有些消费者可能难以抉择。
如果碰到面临这种问题的消费者，你需要找出一个方法来帮助他们更容易地做出选择。尤其是，你不希望消费者在面对你的产品的时候有任何的疑虑和顾忌。最好的方法，莫过于展示给他们看，你的蜡烛是最好的，而你正是解决他们需求的最好人选。
样品能帮助你完成这个任务。除了能让顾客建立起对你的信任之外，还能让他们知道你的蜡烛究竟有多好，从而帮助他们做出选择。通常，气味是消费者在选购蜡烛商品时考虑的重要因素。人人都希望能买到自己喜欢的香味的蜡烛。
有人认为一家蜡烛公司并不容易展示样品。如果你也这样认为，那就大错特错了。蜡烛样品的展示需要创造力，而只不是一些普通的样品。
茶腊是一个很好的例子。先购入各种香味的样品，这样你就能让顾客自己选择，或者是你为他们选择。茶腊是最好的样品，因为顾客能直接把它点燃体验效果。
当你送出茶腊样品的时候，应该把它们按照2X3的规格放进包装袋里，并且附上自己的名片。如果你没有名片，最起码也要弄一张标签，放在一个显眼的位置上。
另外一个制作样品的好办法就是把祈祷蜡烛或者长条蜡烛切成小片。一个奶酪刨丝器能很好地帮你完成任务。祈祷蜡烛可能操作起来有点麻烦，但仍然是可以做到的。
你需要把切下来的小块放到1X1的小包装里。不要放了贴上标签以及联系方式。另外一种选择是把你的公司信息印刷到包装袋上。
样品是帮助你提升销量的好方法。喜爱蜡烛的消费者通常喜欢闻蜡烛的香味。而有一个方法能让样品的效果发挥得更好，那就是在包装袋里放入你的名片，最好还有每个气味的名称，因为消费者可能正是想购买某种气味的产品。
原文如下：
Running a candle business like PartyLite is easy if you work it the right way. Candles are something everyone likes to burn. They make a room smell good, they could get rid of odors, and they can relax you when you’re stressed.
Promoting your PartyLite business could be a challenge. There are so many candle companies out there that some may have a problem choosing which candles to purchase.
When this happens, you need to find a way that will make their decision easier. You don’t want them to doubt anything when it comes to your candles. The best way to do this is to show them that your candles are the best and that you’re the one they should deal with for their needs.
Samples are a way to do both. You’ll build trust and you’ll show people how good your candles are and this will help them make a decision. When it comes to candles one of the things people look for most is the scent. Good smelling candles are what they want to smell.
Some people think it’s hard to do samples with a candle business. While you may think this, it’s not the truth. You need to be creative when it comes to your samples. You need to think beyond the normal samples.
Tealights make for good samples. Purchase a variety of scents so you’ll be able to either let them choose or you can pick and choose as you want. These are the best for samples because they can actually burn them to get the full effect.
When you give the tealights away, you should place them in a 2×3 bag and place your business card inside the bag. If you don’t have a card, you should create a label that you can place on the outside so it’s visible.
Another way to create samples is to take a votive or pillar candle and shave it.The best way to do it is to use a cheese grater that stands upright itself. A votive may be a little more difficult to do, but it’s possible.
You need to place the shavings into a small 1×1 bag. Make sure you place a small label on the outside with your contact information. Another option is to staple your business card to the outside of the bag.
Samples are a good way to increase your business. People who like candles always want to smell them. One of the best ways to make samples work for you is to place them in a bag with your business card or a label attached. Including the scent name is a good idea as well because they may want to order that particular scent.
